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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The View That Holds an Organization Should Satisfy the Needs
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The View That Holds an Organization Should Satisfy the Needs

Question 19

Question 19

Multiple Choice

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as


A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) social responsibility.
E) capitalism.

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