Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges from Spiky

Multiple Choice

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from spiky agave plant leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) target markets.
E) capitalism.