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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Entities Such as Manufacturers, Retailers, and Government Agencies That Buy
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Entities Such as Manufacturers, Retailers, and Government Agencies That Buy

Question 1

Question 1

Multiple Choice

Entities such as manufacturers, retailers, and government agencies that buy goods and services for their own use or for resale are referred to as


A) intermediate buyers.
B) selling agents.
C) organizational buyers.
D) manufacturing agents.
E) brokers.

Correct Answer:

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