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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Explain What Is Meant by the Concept of Marketing Utility
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Explain What Is Meant by the Concept of Marketing Utility

Question 137

Question 137

Essay

Explain what is meant by the concept of marketing utility. Identify and describe the four utilities created by marketing.

Correct Answer:

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Marketing creates utility, the benefits ...

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