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The Movie You've Got Mail Features a Successful Small Bookstore

Question 100

Multiple Choice

The movie You've Got Mail features a successful small bookstore competing with a new book superstore around the block.The big superstore offers deep discounts,while the small independent bookstore has better service and a more knowledgeable staff.The movie best illustrates which of the following?


A) Small producers can't compete based on costs.
B) Large producers offer differentiated products and compete most effectively through product differentiation.
C) Small producers offer differentiated products and compete most effectively through product differentiation.
D) The big superstore bookstore best illustrates a perfectly competitive firm.
E) The small independent bookstore best illustrates a monopoly firm.

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