Which of the Following Best Describes DiGiorno's Incentive for Quality

Multiple Choice

Which of the following best describes DiGiorno's incentive for quality control versus that of the generic brands of pizza?

A) Their incentives are identical.
B) Generic brands have more incentive for high quality and high-quality control.
C) DiGiorno has more incentive for high quality and high-quality control.
D) Generic brands purposefully have lower quality because they charge a lower price and need to maintain consumer perception that they should expect lower quality at the lower price.
E) DiGiorno tries to match the same quality as the generic brands.