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Brand Labels and Packaging Can Convey Status or Quality,even If

Question 80

Multiple Choice

Brand labels and packaging can convey status or quality,even if there is little to no physical difference in two competing products.If we are to assume that consumers are rational decision makers,this indicates that brand labels and packaging create additional ________ for a buyer.


A) envy
B) loyalty
C) wealth
D) value
E) substitutes

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