When the Management Team Say That They Need to Get

Multiple Choice

When the management team say that they need to get the biggest bang for the buck, they mean _______.

A) Marketing should get the most dollars allocated to it
B) Every dollar should be allocated to the programs that have the best returns irrespective of where they fall
C) Marketing need not worry about ROI
D) All advertising programs need to be very eye catching
E) All of the above