Multiple Choice
If a low risk marketing program has a return on marketing investment (ROMI) of 4.0, this means that any marketing program must generate at a minimum $4.00 in revenue for every _____ in marketing expenditure.
A) $1.00
B) $10
C) $100
D) $1,000
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
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