The Apollo Project, a Joint Venture of Nielsen and Arbitron

Multiple Choice

The Apollo project, a joint venture of Nielsen and Arbitron, found that people exposed for several months of advertising for mid to large brands responded by ____________.

A) Buying 5 to 8 percent less of the advertised brands than before the ads were run
B) Buying the same amount as before being exposed to the advertising messages
C) Buying 5 to 8 percent more of the advertised products than before the ads were run
D) Buying more of the non-advertised brands than before the ads were run
E) None of the above