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Many Firms Think That ___________ Is the Final Gauge of Consumer

Question 15

Multiple Choice

Many firms think that ___________ is the final gauge of consumer acceptance of a new product and ultimate measure of market potential.


A) The market analytic method
B) The market test (or test market)
C) The go-to-market strategic method
D) The post hoc market method
E) None of the above

Correct Answer:

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