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    Marketing Management Study Set 5
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    Exam 19: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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    Chose One of the Five Benefits of a Marketing Dashboard
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Chose One of the Five Benefits of a Marketing Dashboard

Question 42

Question 42

Essay

Chose one of the five benefits of a marketing dashboard, and explain its usefulness to a company.

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1.Alignment of Marketing with the Firm
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