When One Says That a Firm Is Customer Centric, It

Multiple Choice

When one says that a firm is customer centric, it implies that the company _________.

A) Does marketing research on all the market segments and creates ads that focus on individual market segments
B) Develops products and services that sell well in both large and small markets including some international markets
C) Places the customer at the center of everything that takes place both inside and outside the firm
D) Places the employee and the customer at the top of the organization chart
E) None of the above