One of the Key Ways to Instill a Customer-Centric Culture

Multiple Choice

One of the key ways to instill a customer-centric culture in the firm is to _____________.

A) Have each member of the firm learn the company song
B) Apply the fairness test to all customer contacts
C) Align the firms properties to the number of customers by zip code and by SIC code
D) Instill an organization-wide focus on understanding customer's requirements
E) None of the above