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    Exam 12: The Product Experience: New Product Development
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    BMW Has Used the Concept "Ban Boredom" as One of the Key
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BMW Has Used the Concept "Ban Boredom" as One of the Key

Question 54

Question 54

True/False

BMW has used the concept "Ban Boredom" as one of the key benefits of its Mini line.For the people in the Mini's target market, this is an attractive benefit.

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