Multiple Choice
When a product like cell phones has been aimed as a safety device for working women and moms, one way to find "new" markets is to _________.
A) Add features to the phones
B) Sell added benefits to the existing customers
C) Reposition the existing products to new markets
D) Alter the billing so more people can afford the product
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q14: The third stage of the new-product development
Q27: Large and small companies face the same
Q28: Products that are new-to-the-world create a product
Q30: John Deere has initiated a new environmental
Q31: Identify three internal issues that may contribute
Q33: How does Frito-Lay defend itself when competitors
Q34: Pfizer boasts the largest R & D
Q35: Desktop computers, cell phones, and PDAs are
Q36: An individual moves through stages before adopting
Q37: The new product development process is a