Customers Are Sometimes Excellent Sources of New Product Ideas

Multiple Choice

Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.

A) Toyota put a hang tag on its new vehicles to solicit product input
B) Cadbury-Schweppes asked 140,000 of its customers about candy preferences to create the new brand called Trident Splash
C) LG asked 40,000 Koreans about their big screen TV habits
D) Whole Foods studied soup kitchens for natural food recipes
E) None of the above