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A Stop-To-Market Mistake Happens When __________

Question 10

Multiple Choice

A stop-to-market mistake happens when __________.


A) A bad idea is allowed to make it to market
B) The screening committee decides to market a product that has a fatal flaw
C) A good idea is pushed forward without knowing the ROI of its execution
D) A good idea is prematurely eliminated during the screening process.
E) None of the above

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