Because He Always Purchased Harley-Davidson Motorcycles, Cliff Does Not Consider

Multiple Choice

Because he always purchased Harley-Davidson Motorcycles, Cliff does not consider any other brands and makes a quick decision when he is making a purchase in this product category.This is an example of the _______ benefit of brand equity for customers.

A) Perceived Quality
B) Brand Image
C) Brand Connections
D) Perceived Bonuses
E) Brand Loyalty