Coke's Packaging Has Red as the Dominant Color to Express

Multiple Choice

Coke's packaging has red as the dominant color to express the brand as active and energetic while Pepsi uses blue to present itself as fresh and relaxed.The colors reflect the brand and are carried through in the package design.These are examples of the _____ element of effective packaging.

A) Usage Promotion
B) Aesthetic
C) Communication
D) Harmony
E) Protection