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    Marketing Management Study Set 5
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    Exam 10: The Product Experience: Product Strategy
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    When a Company Uses Packaging or Changes Its Size, Shape
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When a Company Uses Packaging or Changes Its Size, Shape

Question 14

Question 14

Multiple Choice

When a company uses packaging or changes its size, shape, or color, it is said that the company is using _________ differentiation.


A) Style
B) Form
C) Feature
D) Engineering
E) None of the above

Correct Answer:

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