Multiple Choice
Microsoft followed a distribution strategy for the Xbox video game system described as ________________ in the introductory stage of the PLC and it was very successful.
A) Few outlets but great product availability
B) Many outlets but limited product availability per outlet
C) Many outlets and great product availability per outlet
D) One market at a time introduced with high availability of product per outlet
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
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