In the Maturity Stage of the PLC Aggressive Companies Seek

Multiple Choice

In the maturity stage of the PLC aggressive companies seek new potential markets.The sources of these customers come from _________.

A) Converting non-users to first time users and capturing other competitors' users
B) Finding light users and capturing them with a new product line
C) Attacking competitors' users and creating a new market niche for them to enter
D) Having a low cost product for every market in the category
E) All of the above