In the Decline Stage of the PLC, a Common Communication

Multiple Choice

In the decline stage of the PLC, a common communication strategy is to _________.

A) Target new customers to enter the market
B) Increase communication to current customers to keep them from abandoning our brand
C) Decrease communication as a result of the market getting smaller
D) Focus on brand switching as a result of people not being brand loyal
E) None of the above