Target Marketing Is the Process by Which __________

Multiple Choice

Target marketing is the process by which __________.

A) The market is divided up into cohesive groups.
B) The company evaluates segments and decides which ones have the most potential for development.
C) The company decides on which words can be used to attack each segment.
D) Groups are evaluated on the basis of high or low churn to see which is the most profitable.
E) None of the above.