Multiple Choice
Differentiation is a concept that means _______.
A) People are different looking.
B) When marketers look at consumers they see a rainbow of looks.
C) Products need to appear to be different from one another to be successful in the market place.
D) Communicating and delivering value in different ways to different customer groups.
E) All of the above together.
Correct Answer:

Verified
Correct Answer:
Verified
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