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    Marketing Management Study Set 4
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    Exam 6: Segmentation, target Marketing, Positioning, and CRM
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    When Consumers Have Too Narrow an Understanding of the Company,brand,or
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When Consumers Have Too Narrow an Understanding of the Company,brand,or

Question 46

Question 46

Multiple Choice

When consumers have too narrow an understanding of the company,brand,or product,it is called ________.


A) Underachieving
B) Overpositioning
C) Underpositioning
D) Perplexing positioning
E) Lack of positioning

Correct Answer:

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