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    Marketing Management Study Set 5
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    Exam 9: Segmentation, Target Marketing, and Positioning
  5. Question
    What Is Geodemographic Segmentation and What Are PRIZM Clusters
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What Is Geodemographic Segmentation and What Are PRIZM Clusters

Question 47

Question 47

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What is geodemographic segmentation and what are PRIZM clusters?

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A hybrid form of segmentation that consi...

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