Essay
Rita spent four years at HSN (formerly Home Shopping Network)as a category manager in healthcare products aimed at the B2C market.Target headquarters in Minneapolis recruited her to manage the stationery division.She contracts with suppliers worldwide to supply the chain with notebooks, notepads, art supplies, computer paper, etc.In analyzing the target markets, should Rita use an undifferentiated or differentiated target marketing strategy? Which of Michael Porter's competitive strategies does Target use?
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The broadest possible approach is undiff...View Answer
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