____________________ Plays a Critical Role in Defining a Company's View

Multiple Choice

____________________ plays a critical role in defining a company's view of its own competitive environment.A company's tolerance for risk, attitude toward innovation, and willingness to invest in research and development are among the characteristics that play a part in decisions to enter new markets and create new products.

A) Risk tolerance
B) Business structure
C) Company culture
D) Business plan
E) Market strategy