Multiple Choice
Harold used to sell his teas through multiple teahouses throughout the country.Recently he decided to open storefronts in popular malls to sell his tea directly to the customer.Harold's choice to sell directly to the customer is an example of __________________.
A) Production orientation
B) Selling orientation
C) Marketing orientation
D) Backward integration
E) Forward integration
Correct Answer:

Verified
Correct Answer:
Verified
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