Essay
You have just opened a coffee shop in Washington
D.C. You realize that you need to understand the competitive environment, so you start to figure out who your competitors are. What are the differences between direct and indirect competitors in your industry? Give some examples of each.
Direct competitors offer products considered very close substitutes for a company's current products and services. Examples of direct competitors include Starbuck's, McDonald's, convenience stores, gas stations, and cafés.
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