Coca-Cola Advertisements in Brazil May Feature Famous Brazilian Soccer Players

Multiple Choice

Coca-Cola advertisements in Brazil may feature famous Brazilian soccer players and use the theme "Always Coca-Cola." Ads in Japan may use Japanese rock stars and the theme "Always Coca-Cola." This approach to advertising strategy is _____.

A) Global marketing themes
B) Local advertising
C) Global marketing with local content
D) Basket of global advertising themes
E) Local market ad generation