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With ______________ in Some Cases, There Is Two-Way Interaction (Retail

Question 86

Multiple Choice

With ______________ in some cases, there is two-way interaction (retail store visit, Web site bulletin board) while in other cases the interaction is one-way as in advertising or direct mail.


A) Retailing
B) Customer touchpoints
C) Variety
D) Assortment
E) Breadth of merchandise

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