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  3. Study Set
    Marketing Management Study Set 4
  4. Exam
    Exam 11: Manage Marketing Channels and Points of Customer Interface
  5. Question
    _____________,In Whatever Form,is the Point of Contact in the Supply
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_____________,In Whatever Form,is the Point of Contact in the Supply

Question 18

Question 18

Multiple Choice

_____________,in whatever form,is the point of contact in the supply chain with the consumer of the product.


A) Retailing
B) Breadth of merchandise
C) Customer touchpoints
D) Assortment
E) Variety

Correct Answer:

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