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    Marketing Management Study Set 5
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    Exam 16: Point of Customer Interface: Bricks and Clicks
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    ________________ Are Sites That Enable Customers to Evaluate Vendors and Then
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________________ Are Sites That Enable Customers to Evaluate Vendors and Then

Question 117

Question 117

Multiple Choice

________________ are sites that enable customers to evaluate vendors and then make better product decisions.


A) Loyalty programs
B) Market makers
C) Customer communities
D) All of the above
E) None of the above

Correct Answer:

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