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    Purchasing and Supply Chain Management Study Set 2
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    Exam 19: Performance Measurement and Evaluation
  5. Question
    ____ Involves a Comparison of One Firm's Market Strategies Against
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____ Involves a Comparison of One Firm's Market Strategies Against

Question 56

Question 56

Multiple Choice

____ involves a comparison of one firm's market strategies against those of another.


A) Functional benchmarking
B) Strategic benchmarking
C) Operational benchmarking
D) Support-activity benchmarking
E) None of these choices.

Correct Answer:

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