Multiple Choice
Which of the following is NOT true about "order qualifiers"?
A) These are product traits that must meet a certain level in order for the product to even be considered by customers.
B) The firm must perform acceptably on these traits, usually at least as well as competitors' offerings.
C) Customers may not be aware of any level of performance in excess of those minimum levels that they have established.
D) All of the above are true about order qualifiers.
Correct Answer:
Verified
Correct Answer:
Verified
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