Solved

Many Companies Use Well-Known Celebrities as Spokespeople in Their TV

Question 57

Multiple Choice

Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment? A) test for independence in a two-way contingency table B) test for equal proportions in a one-way table C) ANOVA F-test for main treatment effect D) goodness-of-fit test Referring to these sample data,which test would be used to properly analyze the data in this experiment?


A) Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment? A) test for independence in a two-way contingency table B) test for equal proportions in a one-way table C) ANOVA F-test for main treatment effect D) goodness-of-fit test test for independence in a two-way contingency table
B) Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment? A) test for independence in a two-way contingency table B) test for equal proportions in a one-way table C) ANOVA F-test for main treatment effect D) goodness-of-fit test test for equal proportions in a one-way table
C) ANOVA F-test for main treatment effect
D) Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment? A) test for independence in a two-way contingency table B) test for equal proportions in a one-way table C) ANOVA F-test for main treatment effect D) goodness-of-fit test goodness-of-fit test

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q23: By combining cells we guard against having

Q29: In a contingency analysis,we expect the actual

Q34: A researcher is using a chi-square test

Q53: If a contingency analysis test performed with

Q55: A study was recently done in the

Q56: We are interested in determining whether the

Q58: A study was recently conducted in which

Q62: The Bradfield Container Company makes "cardboard" boxes

Q90: To use contingency analysis for numerical data,

Q95: The Conrad Real Estate Company recently conducted