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    Management Study Set 20
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    Exam 10: Organizational Change and Innovation: Lifelong Challenges for the Exceptional Manager
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    Demassification Refers to Customers Becoming Part of Mass Markets That
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Demassification Refers to Customers Becoming Part of Mass Markets That

Question 33

Question 33

True/False

Demassification refers to customers becoming part of mass markets that reflect mass behavior and mass values.

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