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    Management Study Set 20
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    Exam 10: Organizational Change and Innovation: Lifelong Challenges for the Exceptional Manager
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    Keurig Created a New Category of Coffee/tea Preparation by Offering
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Keurig Created a New Category of Coffee/tea Preparation by Offering

Question 19

Question 19

True/False

Keurig created a new category of coffee/tea preparation by offering one-cup-at-a-time pod-style brewing with its "K-cups." Keurig's product is an example of a transformational innovation.

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