Pleasant Resort,a Successful 100-Year-Old Hotel and Resort,entered into a Co-Marketing

True/False

Pleasant Resort,a successful 100-year-old hotel and resort,entered into a co-marketing arrangement with A-Plus Hotels,a five-star hotel chain.Both companies benefit from the new relationship.Pleasant is now able to market its facility and services through A-Plus's marketing team,and A-Plus Hotels now offers access to an upscale resort that it can recommend to its customers who are looking for a resort experience.A-Plus Hotels and Pleasant Resort can be considered strategic allies.