The Strategic and Tactical Choices That a Firm Makes Lead

Multiple Choice

The strategic and tactical choices that a firm makes lead to the firm's marketing mix which is referred to as the Four P's of Marketing.They are:

A) distinguishing between who buys the product and who consumes it.
B) determining the channel through which the product or service is purchased.
C) assessing the firm's plant capacities.
D) determining the unique features of the target market.