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    Financial Management Concepts and Applications
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    Exam 2: Sizing up a Business: a Non-Financial Perspective
  5. Question
    A Firm Is Evaluating the Best Means to Have a Positive
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A Firm Is Evaluating the Best Means to Have a Positive

Question 15

Question 15

Multiple Choice

A firm is evaluating the best means to have a positive impact on potential buyers; which one of the four P's is the firm addressing?


A) Product
B) Price
C) Place
D) Promotion

Correct Answer:

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