Which of the Following Statements About the Balanced Scorecard Approach

Multiple Choice

Which of the following statements about the balanced scorecard approach is true?

A) The four perspectives of the balanced scorecard revolve around measures of quality, productivity, efficiency and timeliness, and marketing success.
B) The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth.
C) The balanced scorecard approach integrates financial and nonfinancial performance measures.
D) All of these are true.