Which of the Following Statements About the Balanced Scorecard Approach

Multiple Choice

Which of the following statements about the balanced scorecard approach is true?

A) It helps management focus on only non-financial measures of performance.
B) It helps management focus on critical success factors which may be financial and non-financial in nature.
C) It helps management ignore short-term operating performance in favour of long-term operating performance.
D) It helps management focus on only financial measures of performance.