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    Exam 15: The Balanced Scorecard: Strategic-Based Control
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    What Is a Nonfinancial Measure That Can Be Used to Determine
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What Is a Nonfinancial Measure That Can Be Used to Determine

Question 14

Question 14

Multiple Choice

What is a nonfinancial measure that can be used to determine customer loyalty?


A) number of repeat customers
B) dollars in repeat customer orders
C) total orders in dollars
D) sales dollars per customer contact

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