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Which Statement Is the False

Question 104

Multiple Choice

Which statement is the false?


A) Advertising will tend to shift the demand curve for the product to the right.
B) The goal of advertising is to make a firm's demand curve less elastic.
C) Advertising campaigns attempt to convince the consumer that the product is unique and a necessity.
D) Advertisers go to great lengths to build brand loyalty,thereby making the demand for their products more elastic.

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