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To Assess Whether an Acquisition Is Attractive Requires a Careful

Question 4

Multiple Choice

To assess whether an acquisition is attractive requires a careful analysis both of ________ aspects of the firm and of the ________ the deal is expected to generate and the return that should be required.


A) the operational; ultimate revenues
B) the operational; ultimate cash flows
C) the marketing; ultimate cash flows
D) the marketing; ultimate revenues

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