An External Sales Forecast Is Based on ________

Multiple Choice

An external sales forecast is based on ________.

A) the relationships between a firm's sales and certain key economic indicators such as GDP and consumer confidence
B) a buildup, or consensus of sales forecasts through a firm's own sales channels
C) the prediction of a firm's sales over a given period through the analysis of the sales trends of its competitors.
D) developing the pro forma income statement to forecast sales and then express the various income statement items as percentage of projected sales